Our goal is simple, Crank Up Life℠. We strive to provide you with the best retail selections and services to do just that! From Bikes to Wheels or Bike Fitting to Mechanical, we are your one-stop-shop in NW Arkansas for all your cycling, triathlon, and bike fitting needs.

GPP Cycling™ Shop

At GPP® we have a bike to fit every budget, every need, and every level. Our goal is to offer you the best service at a competitive price and a place for “one-stop-shopping”.


GPP Events is powered by GPP Cycling™ Shops of Northwest AR. These events consist of an Off-Road Duathlon, multiple Gravel Ride Events, an Open Water Swim, plus additional sponsorship and support of local events.

GPP Endurance™ Coaching

Through the highest standard of dedicated, knowledgeable, experienced coaching we help you achieve your goals, enrich your life, strive for excellence, and work towards optimal health and fitness.